Explanations from a trusted face, in everyone's own language.
We create AI clones of a trusted face from your organisation, so explanations land better with employees. Here you can read how that came about and who is behind it.
Why we do this
Those employees really do want to do it right, they just don't have the foundation they actually deserve.
Otter Wiltingfounder, ClonefyWith explanations in Dutch
Nodding isn't understanding.
When people get an explanation face to face, they quickly nod as if they understand. Which makes sense, because they want to do it right.
When it comes to safety
No room for misunderstandings.
Of course it remains important that people learn Dutch. But when it comes to safety, you don't want misunderstandings.
With a video in their own language
Watch again whenever you want.
They feel seen. And they can always watch the explanation again whenever they want.
Statements by Otter, including from interviews in Schoonmaakjournaal and Schoonmakend Nederland
How it started
No master plan.Just a problem that kept coming back.
2022During an internship in Málaga
Learning to make videos
Company video, editing
00:00:23
Image and voice of the internship supervisor
Filming and editing, learned during the internship Otter did an internship at a software company, as a multimedia content creator. His internship supervisor taught him to film and edit. Towards the end of that internship the first AI chat tools came out, and he started trying out what you could do with them.
Company video, editing
00:00:23
Image and voice of the internship supervisor
Filming and editing, learned during the internship 2023At the same company
The face of the videos left
The voice of the company videos
00:00:42
Voice-overs that already existed
New videos, the same voice
From voice-overs that already existed, a voice that could record new videos His internship supervisor was the face and voice of the company videos, and left. The videos still had to go on. Otter created a voice clone from the voice-overs that already existed, and the company hired him to keep making the videos with it.
The voice of the company videos
00:00:42
Voice-overs that already existed
New videos, the same voice
From voice-overs that already existed, a voice that could record new videos 2024A company of his own
Voice and image together
Welkom. Ik ga je vandaag uitleggen hoe wij hier werken.
Choose a language
Otter's clone today: one sentence, eight languages. Choose a language. After that he started out on his own, first with video. Standing out in that market proved difficult. So he combined voice and image, made an AI clone of himself and put a video online.
“The reactions were so positive that I thought: there's something here.”
Someone in a demo
You are the real Otter, right?
Otter
Yes, I usually reveal that at the end of the conversation.
Welkom. Ik ga je vandaag uitleggen hoe wij hier werken.
Choose a language
Otter's clone today: one sentence, eight languages. Choose a language. 2025The first client in cleaning
A chat on the padel court
NovonThe AI clone, from the recording day at Novon On the padel court Otter got talking to someone from Novon. That's how the first client in cleaning came about: an AI clone of the commercial director, who explained the new employee app among other things, including in Ukrainian. A colleague even asked him whether he spoke Ukrainian too.
“From that moment on, things started rolling.”
NovonThe AI clone, from the recording day at Novon 2025After Novon
Choosing cleaning
- Fonville
- CSU
- Keus
- SKSG
- Kumij
A few of the AI clones clients use today We worked for all kinds of companies, but in cleaning the same challenges kept coming back. So we decided to focus on it. After Novon came NIVO, Fonville, CSU, Keus and Hygiëneplan, among others, and beyond cleaning, for example, childcare organisation SKSG and window frame supplier Kumij.
- Fonville
- CSU
- Keus
- SKSG
- Kumij
A few of the AI clones clients use today 2026Where we are now
From recording day to our own platform
- Hygiëneplan
Three clones on one recording day at Hygiëneplan, October 2026 At Hygiëneplan we filmed three clones in one day. At the Kennis- en Innovatiemiddag (knowledge and innovation afternoon) of B2/Effektief we made a clone on the spot as a demo. And at the end of October the new version of our platform went live.
“There's still plenty to build.”
Also read the interview in Schoonmaakjournaal and the article in Schoonmakend Nederland.
- Hygiëneplan
Three clones on one recording day at Hygiëneplan, October 2026
What we stand for
Real, and not too perfect.
There are plenty of stock clones and standard avatars. We deliberately choose your own people, in your own place.
Your people, your setting.
We believe in a real recording: someone your employees know, filmed at your own location. It doesn't have to be perfect, it can be human. You see that in every video you then create with the AI clone, and that's how explanations land better.
A recording day that's easier than you think.
It's not a normal video shoot with a script. For a clone it doesn't matter what you say: we record you briefly and you talk about whatever you like. We guide you throughout the day, and so far almost everyone found it easier than expected.
Talk first, then a plan.
AI clones are still fairly new and you can use them in many ways. We have a route that works for many organisations, but it doesn't have to be yours. We work with this every day and know what is and isn't feasible. That's why we start with a conversation and think along with you about a tailored solution.
Recording day at SKSG. Adjusting the lighting for the recording
Who we are
A permanent core, not a large organisation.
Developers and filmmakers we work with again and again, and partners for what we don't do ourselves. As founder, Otter keeps the product and the recording days in his own hands.
Otter at the office in Groningen.
Otter Wilting
Founder. Designed the platform, directs the recording days and is your point of contact.
Developers
Build and secure the platform. Security first, because it involves faces and voices.
Filmmakers
A regular pool who know exactly what matters when recording for an AI clone, and who focus on quality.
Partners
In healthcare and business development.
Office: Peizerweg 140, Groningen
Want to get to know us?
Curious whether an AI clone could work for your employees? Then we'd like to hear how things work in your organisation.
We discuss your situation and show you live how it would work for you. 30 minutes, no obligation.
